What the hell is brand?

Menurut www.urbandictionary.com
brand adalah:

1. What multinational corporations use to try and get consumers to buy essentially the same product as the other corporations have but for more money
2. the way in which commercial entities (businesses/companies/ret ailers, etc...) tell people with too much money and too little intelligence what to buy with said money

tetapi kalau di www.wikipedia.com lain lagi

Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.

Selain dua sumber tadi, masih banyak definisi lain yang lebih ajaib. Di http://www.inoenesia.blogspot.com/ brand akan dibicarakan secara dangkal, ringan dan sangat personal